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Asin-New Brand Ambasador Of Tata Sky

Asin-New Brand Ambasador Of Tata Sky

South Indian actress Asin, who is set to make her Bollywood debut in the film Ghajini, has been roped in by Tata Sky to endorse its direct-to-home (DTH) services. The DTH company is banking on the actress’ popularity in southern markets, and the new contract is effective from January next year.

Ghajini, the Hindi remake of the Tamil hit which also starred Asin, has Tata Sky’s other brand endorser, Aamir Khan, in the lead and will be released on Christmas. Khan would however continue to endorse the Tata Sky and Tata Sky+ brands.

Vikram Mehra, chief marketing officer, Tata Sky, said, “We have signed a long term association with the actress Asin and it was not limited to any particular film release. An official announcement in this regard would be made by next week.”

Tata Sky has started offering Tamil films in its pay-per-view section, and also runs the Sri Venkateswara Bhakti Channel offering ‘darshan’ of the Tirupati deity. It plans to introduce stories in Telugu and Tamil in its value-added service for children, Active Stories.

Asin’s popularity in the southern states should help the DTH service better market its product. The actress has also endorsed CavinKare, Mirinda and Colgate amongst other brands. A campaign featuring the actress is to be launched soon.

Source:-Bollywood-gossips.com

Asin on a roll in Bollywood Asin fans are set for a double treat in coming months as two of her movies are ready to hit theatres. Both are big proje

Asin on a roll in Bollywood

Asin fans are set for a double treat in coming months as two of her movies are ready to hit theatres.

Both are big projects. First is Vipul Shah’s London Dreams opposite Ajay Devgan and Salman Khan.

Second is the Hindi dubbed version of Tamil blockbuster Dasavatharam in which she essays a double role. She plays a woman from both the 12th century as well as the 21st century.
Incidentally, in both the roles, she plays a Brahmin woman. The film’s USP is Kamal Hassan who plays as many as ten different roles in the film. Another female lead in the film is Mallika Sherawat.

“Asin walked into a role which was originally meant for Vidya Balan”, says an industry insider, “However, due to date issues, Vidya had to walk out of the project and Asin stepped in.”

He maintains that consenting to work in ‘Dasavatharam’ really helped Asin’s standing in the industry. “She gained a lot from the film since her performance was appreciated on a scale similar to that of the Tamil version of ‘Ghajini’.

The Hindi version of ‘Ghajini’ arrived only later (in December 2008) and since then her stocks have been on a rise.”

Source:- Newsline365.com